Without clear data, product decisions often become opinion-based discussions. Good analytics shows the team what is actually happening inside the product.
What should you measure?
- Traffic sources and key conversion points.
- Steps where users drop off.
- Adoption of new features after launch.
- Retention and returning-user behavior.
From data to decisions
The goal is not to collect everything. The goal is to choose metrics connected to business objectives. Every metric should help the team make a decision or improve an experience.
